Palomar 5 – Exploring creative space

Palomar5 was established as a non-profit initiative seeking innovation outside of corporate structures. The founders of Palomar5 feel that “innovation” itself is in need of reformation.
As an Initiative, Palomar5 explores new spaces for innovation and new formats for people to cooperate and make real change.

Changing the future of working.

In order to achive their goal of the changing the way people work with eachother in the future, Palomar5 organized a huge innovation camp; inviting 30 highly talented younsters from all over the world to live and work in the camp for 6 weeks. All these people were below 30 years of age and ranged from MIT students from Boston to TED fellows from India. After this all the camp attendees would have the opportunity to present their work to 250 industry professionals and influencers.

The logo.

We started with the logo and after many variations we came up with a solution that grasped the concept of the camp and triggered the viewer to look beyond their first impression. We created a coorporate identity focussed on telling the story behind Palomar5.

The branding.

The keywords in for the branding identity were: minimalistic, industrial and modern. This translated well into: no bullshit, legit, and it has to look cool enough so that people who see it have the idea their going to an inovation camp and not at a senior’s home. We created everything from the brochures, invitations, coorporate website, posters, badges, planning and the Palomar5 Labs website.

http://www.palomar5.com/